WELCOME TO SALES LAB.

Businesses work with us to improve their Sales Performance.

We are a Sales Strategy & Training Consultancy

We help businesses generate revenue by putting their sales process through “Lab” work, diagnosing core sales process, sales team issues and improving sales team execution.

Stop Selling.

Start Having a Conversation.

Certified Performance Leadership Coach

Workforce Singapore Accreditation (ACTA)

Strategy Led Value Selling for Fast Moving Companies

We are current sales enablers with actual sales / business background allowing us to bridge the gap between what works to generate revenue and what works to educate and empower sales teams. We spend time to ask pertinent questions in order to diagnose, listen deep into the underlying problems facing your sales process and teams to align your organizational goals to the needs of your customers - helping create a market ready revenue generation system.

Services

Sales Consulting

We help companies with new Product Launch, Pricing, Go to Market Strategies, Setting Up Sales Teams and Sales Processes.

Sales Training

Equipping sales teams with fundamental selling attitudes, mindsets and techniques

Sales Coaching

Combining the “GROW” coaching methodology with modern Sales Techniques to improve sales team selling skills

What Clients Say About Us

  • Jim Tham - Noatum eSolutions

    “Huan Song is a human whetstone with an uncanny ability to hone a salesperson's technique to a refined razer's edge, enabling us to deliver our pitch with surgical precision.

    As a salesperson who has benefitted from his training sessions, I recall fondly his ability to match my determination with his own dedication and enthusiasm. Every conversation with Huan Song left me with useful insights towards improving my overall sales process and provided the guidance I needed to overcome some very challenging obstacles.

    He is a dynamic trainer, a passionate problem-solver; and one of the most charismatic individuals I have had the pleasure of working with.

  • Naren Menon - PR Newswire

    “As a salesperson, I feel two things should take precedence over everything else. Being as outgoing as possible and being as knowledgeable as possible. While the first might be challenging if you aren't naturally inclined to it, the second comes easy when you've got a trainer as driven and effective as Huan Song.


    Throughout our training sessions, I found myself constantly picking up new sales techniques, bits of information that were useful to the overall sales process and in general plenty of guidance and refinements to my sales capabilities.


    With a dedicated, friendly and helpful trainer such as Huan Song, it's definitely easy for any salesperson to hit and exceed KPIs.

    10/10 will recommend.”

  • Nicholas Chua - Ninja Van

    “We had one of the toughest sales KPI in our previous FY and morale was significantly down across the sales team. What came after really lifted our spirits. Huan Song doesn't do typical generalized training that I've been through previously but takes the effort to go through deals discussion on a 1 on 1 basis.

    Our success rate in closing bigger deals then came after with Huan Song's approach and I've personally been very grateful of meeting Huan Song.


    There is the general saying that whom you surround in your circle determines who you'll be, and I'm proud to have Huan Song as part of my inner circle with positive vibes, discussion on ideas and how we can supercharge each other towards success in life.”

  • Jane Tan - Akamai Technologies

    Huan Song is a charismatic trainer who engages his learners with meaningful Socratic questioning in his facilitation.

    I enjoyed working with him on a key project to draw evidence of L3 in the Kirkpatrick Model.

    Because of his business consulting background, he is very intuned with the business landscape and designs his training programs with the relevant case studies and scenarios which are applicable for his learners.

    He is passionate about coaching and he is approachable, making himself available to all his learners, Sales managers and Sales reps go to him for advice to solve difficult cases.

    He is not only an effective trainer, but he is also a passionate coach. And with the business lens, he is also a key learning partner to the sales channels and business units.

  • Jona Yip - Deliveroo

    Huan Song is one of the most dedicated professionals whom I’ve had the pleasure to work with and he will always be willing to put in that extra help whenever you need it.

    His expertise as a trainer is considerable, and this has helped our team morale significantly.

    The amount of time and effort put into his training sessions and materials have proven to be very insightful and valuable, and I highly recommend Huan Song and would love to work with him again.

  • Nigel Yong - Ninja Van

    When my boss told me he was getting a certified Trainer to help me with my team, I was ecstatic.

    I had my expectations of what the trainer would be - someone kind, patient and knowledgeable.

    Huan Song totally BLEW my expectations out of the water. He was everything expected and MORE.

    He possesses the rare skills and abilities to ask the right question and lay your soul bare.

    In the short few months we have been actively engaged in - Huan Song has led me down a path of self-discovery, learning and development of my leadership qualities.

    He has validated my strengths, bolstered my weak parts and pushed me to a point where for the first time in my 9 year career, I feel I'm breaking new ground.

    Huan Song is a rare tour de force, combining personal experience, skill, knowledge and harnessing innate skills that have lay dormant since my days at IBM, where I learnt my basic foundation in people management.

    I have thanked my boss immensely for introducing myself and my team to Huan Song.

    Anyone who wants to SUPERCHARGE their leadership, sales teams or even personal development, needs to have this man in their contact list.